Global Rebrand: Sales Surge & Strategic Acquisition
Transforming Grapeshot's image to match its top-tier technology, launching a dynamic rebranding initiative. This strategic upgrade was showcased through engaging multimedia at DMexco, effectively positioning Grapeshot as a leader in the ad-tech industry.
Positioning
Effectively communicate market leadership and superior technology.
Identity
Visual alignment with product, increasing appeal & recognizability.
Experential
Product immersion showcasing capabilities to engage clients & investors.
Results
Sales surge and increased visibility leading to succesful acquisiton.
Challenge.
Grapeshot’s technology was of the highest order, but its branding and story didn’t reflect that quality nor resonate simply for Grapeshot to be seen as a leadership brand. After 10 years of steady growth, Grapeshot needed to break through to investors as a major ad-tech player of superior qualities, with particular attention paid at the year’s biggest conference, DMexco, in Cologne, Germany.
New mission statement and brand position.
New Logo, brand identity, and style guide.
Brand manifesto, tagline, product demo, and videos.
DMexco Experience: storytelling video wall, touch-screen demo, etc.
Solution.
Results.
