WWE Moving Day Campaign
WWE transitioned to BT Sport after three decades with Sky, launching the "WWE Moving Day" campaign. This immersive storyline transformed a complex broadcasting rights deal into a city-wide event, featuring WWE superstars moving across London, engaging fans through a multi-channel experience that culminated in a memorable house-warming party.
Guerilla Marketing
Public spectacle that mimicked a real-life WWE event, WWE superstars physically "moved" across London
Media Appearances
strategic appearances across various media platforms: interviews, television and news features
Content Production
WWE produced a series of engaging "moving" themed videos for TV and social use, promoting the move to BT Sport
Live Events
"Moved" across London landmarks, culminating in a "house-warming" party at BT Sport studio
WWE is Moving to BT Sport
In partnership with BT and Wunderman Thompson, WWE launched a campaign to announce WWE's shift from Sky to BT Sport. This framed the transition as a literal "moving day," leveraging WWE Superstars to produce content related to various moving-related activities. Marketing tactics for the WWE Moving Day included a multi-channel takeover that utilized both traditional and digital media platforms, bringing the storyline to life and directly engaging the fans. The event was also punctuated by a staged house-warming party, where WWE hosted meet & greets with fans.